From a purely Anthropological standpoint, what is the point of Memes and Games?

http://i.imgur.com/stf6Jam.gif/img This is a question I have been asking myself for nearly 2 years now. But now, I want an answer: Why is Memes and Games even here?
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We're testing a new feature that gives the option to view discussion comments in chronological order. Some testers have pointed out situations in which they feel a linear view could be helpful, so we'd like see how you guys make use of it.

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