Why does this game have region locked accounts???

What point is there in this game having different game clients and **accounts** for different regions??? It just seems epicly stupid for them to fragment their community like this. There is no way I'm going to grind through getting the champions I already have but on a different account for a different region just so I can play with a friend there. Sign up multiple times for the same game? What sense does that even make...? For every other game (except some MMOs) I can play on whatever game server I want with a single account, no region locked bs. Sure the ping and perhaps average skill level will be different from place to place but the competitive stuff can still be locked to same-region only matches like it is now, and still allow non-ranked cross-region matches. What were they thinking..? {{sticker:zombie-brand-mindblown}}
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