Is it just me, or does build diversity suck?

AD assassins pretty much build the same thing every game. Most mages go ludens, zhonyas, morellos, void, and deathcap. Ocassionally you'll see a GLP, protobelt or liandries on specific champs. Jax's first 4 items are always the same (tri,spear,titanic,steraks). Then he chooses either wits/randiuns/ga last, depending on the sitaution. Darius and garen really only choose between building triforce or black cleaver. I just feel like the game doesn't give you much room to be experimental with your builds.
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