Why is it called a ban and not an elo reset?

Just wondering why people still call it a ban? It just shifts someone to a new account where they reset their elo and either 1) feed really really bad for their promotion games ruining 50 peoples games until they decay into their appropriate elo or 2) absolutely destroy and victimize much lower skilled players than them until they climb to their elo they belong in.
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We're testing a new feature that gives the option to view discussion comments in chronological order. Some testers have pointed out situations in which they feel a linear view could be helpful, so we'd like see how you guys make use of it.

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