A question to ADC mains

I fall down in late game with this new season and runes, or the buffs to certain champs. I mean, I most of the time win my lane, but in late game the champions like jarvan, vi or lee etc just one shots me even before I react to their movements. What kind of a strategy I need to not fall in late game and become useless for my team. or do I need to build different items? I mean, more defensive items instead of going full AD build. What should I do?
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