It is just me or does Riot prefer we watch rather than play the game ?

I mean Riot notifies you of all games to watch, rewards you for watching and... generally seems to prefer you watch than play. Or is that just me ? :P PS : I posed that on NA because Riot don't care about EUW. PS 2 : after 10 hours . I realized that no Rioter tried to comment and confim. hmmm
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