In my opinion, this item is fundamentally broken. It gives way too much power to the user depending on the situation.
I am a Renekton main and I refuse to build that item on him because in 50% of scenarios it will completely break my champ, and in other 50% of scenarios it will be completely useless.
This is not a healthy design item, not when the power swing is this huge and doesn't really depend on me but rather the enemy and the situation.
This item is against the basic principles of League of Legends where gold = power, and can lead to horrible situations breaking multiple champions.
I am 100% supporting this item's removal in Season 10, I don't think many people will miss it at all. Buff the champions most hurt by it's removal