How come riot doesn't set up additional servers within the US?

Instead of having them all in chicago, why not keep one in the middle, and put one in the north south east & west to provide better ping for all players?
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We're testing a new feature that gives the option to view discussion comments in chronological order. Some testers have pointed out situations in which they feel a linear view could be helpful, so we'd like see how you guys make use of it.

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