Is this game dead?

I had over 200 friends on friend list, most times there was 50+ active. But in last season till now they all quit. Maxing at 5 active friends a day. They were all high lvls (200 and above). What happened?
Best New

We're testing a new feature that gives the option to view discussion comments in chronological order. Some testers have pointed out situations in which they feel a linear view could be helpful, so we'd like see how you guys make use of it.

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