League of Legends Customer Loyalty Program

I have been playing league of legends since the middle of season 2, and I have yet to be rewarded whatsoever for still playing. Don't get me wrong I still enjoy the game and all but at the same time when I look at the gaming sense I see that almost no gaming company has a loyalty program to show those who play their game for many, many hours that they matter to the game developers. I don't really know how it could work but I would like something to show that I played the game for so long, and not a summon icon...
Best New

We're testing a new feature that gives the option to view discussion comments in chronological order. Some testers have pointed out situations in which they feel a linear view could be helpful, so we'd like see how you guys make use of it.

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