Why Is Lissandra So Seldomly Played?

I find her a blast to play in mid if you use her well. She also has a great personality, lore, and design. On top of that, she's considered to be a decent counterpick to popular assassin picks like {{champion:238}} and {{champion:55}} . How come nobody plays her? Is there a problem with her performance in game or is she just a niche pick?
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