Go to that video, and give it a dislike. Get all of your friends to do that, get all of the community to do that.
That will quickly get the content creators off of trying to promote and monetize something that is just plan out greed in digital form.
But I know this is going to blow over in a matter of days, so its not going to stick. You guys would have to last longer than the BattleFront 2 fiasco that EA created.