Why is the new Darius story classified as a "color story"?

Is it just a definition i don't understand as a non-english speaker? Why is it called a "color story" when it's pure text? How is it different from any of the other stories?
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We're testing a new feature that gives the option to view discussion comments in chronological order. Some testers have pointed out situations in which they feel a linear view could be helpful, so we'd like see how you guys make use of it.

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